The Power of Compelling Reasons in Sales

FOUR ACTIONABLE TAKEAWAYS

• Instead of lecturing a rep who hasn't followed expectations, ask what's preventing them from doing the task. This helps identify roadblocks or allows the rep to own up to the issue.
• When discussing reasons for making a change, focus on three questions: Why do anything? Why with us? Why now? The "why now" should have a specific date tied to an event.
• Link the urgency of change to concrete events, such as a software switch, new hire, market trends, or growth initiatives like entering a new market.
• Ask your reps key questions like when the economic buyer last bought something similar and who typically pays for software in their industry to ensure they understand the buyer’s decision-making process.

PATH TO PRESIDENT’S CLUB

• Head of Sales, Retail @ Ascend
• Strategic Account Manager @ Ascend
• Strategic Accounts @ Sourcegraph
• Head of Enterprise Sales @ Segment
• Enterprise Sales Executive @ Braintree (a PayPal company)

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal