Future of StoryTelling (FoST) cover image

Balanced and Connective Brand Storytelling — Angela Ahrendts

Future of StoryTelling (FoST)

The Counterbalance to Artificial Intelligence Is Emotional Intelligence

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"If you are off balance, if you are purely operationally run and financially driven, et cetera, you will not have the creative teams with the instinctive gifts to look around corners," he says. "That will be the only way, i think, that humans will be able to compete against the intelligence that we're so smartly creating."

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