Do You Believe in Personas to Represent Your Customers?

Noi believe in using people to represent my customers. I couldn't forget the, i couldn't forget what is the amoji for obsession? Ah, like love. So that this was actually where the focus f ity, obsession and love thing came from as i was trying to distil it down into a small enough number of words. And then i was gorg try to translate it into a moji, but i failed at that part.