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Is There a Framework for Growth?
Growth has been a series of very piecemeal efforts. It's all typically leading up to the point at which com s or individuals find us a growth has kind of been a game of, like, throwing darts. The first step is always getting very, very clear on right now what the critical business opportunity really is. And then step two is actually gathering insights from the ideal customer for whom we think we should prioritize in that opportunity.