How to Build a Story Brand

I wanted to write a book about how you could take ancient story structures, 2,500 year old story structures, and use them to clarify a commercial message for a business. I was absolutely shocked when that book took off. The book is sold 850,000 copies, which is a truckload of books for a business book. It also allowed me to come off the road a little bit because I realized after getting married that you, you, you have to come home. All of a sudden had eight employees and, you know, had a little company. It was just a blast.

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