The Massage: Presented by The McLuhan Institute cover image

McLuhan Returns! Understanding Media Today (Part 1)

The Massage: Presented by The McLuhan Institute

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The Power of User Generated Content Search Engines

i was chairman of technerati, one of the first user generated content search engines. We realized that if consumers actually had their own content in the ad so this is the beginning of influencer marketing and mrketing through people's networks. But basically, it was a more powerful thing if you showed up in the add rather than just it coming top down.

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