Google’s Role in Digital Advertising with Ari Paparo
The Capitol Forum Podcast
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Unraveling Google's Ad Monopoly
This chapter examines the intricate practices of Google in the digital advertising space, particularly focusing on auction manipulation, publisher fees, and potential legal ramifications. It highlights ongoing legal battles and the implications of regulatory efforts aimed at addressing Google's monopolistic behavior. The discussion also explores the shift towards AI, its effects on advertising revenues, and the strategic role of platforms like YouTube in a rapidly evolving market.
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