The Best One Yet cover image

🩲 “The Undies Economy” — Parade’s $200M underwear. Cable TV’s grandma fee. Rivian’s Indonesia problem.

The Best One Yet

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The Last Week of Vacation

Every underwear startup seems to be having a unicorn moment. Adventure Capital has poured half a billion dollars into underwear startups in the past year. Victoria's Secret's void led to a brawlett funding boom, just like that VC bat boom we saw against super mattress last five years.

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