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Rory gets a taste of Tony's Chocolonely with The Countess of Cocoa Nicola Matthews
On Brand with ALF & Rory Sutherland
The Chocolate Industry Is a Hundred Million Dollars World Wide
Chocolate industry is a hundred million dollars world wide. So ooat eating a lot of it. We would love them to trade up from the brands that area not paying farmers a fair price, or even better, campaign with their favourite chocolate brands to ask them to pay a higher price and to adopt our five sors in principles. At the start of the supply chamber, were very honest and transparent and upfront about the fact that, yes, it's not pout. I mean, you must run foul then, of some of the more recent legislation on being able to show in advertising. It strikes me as nonsensical.
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