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4min chapter
Groww: Increase Product Velocity by Empowering Decentralized Teams
Moonshot
How to Differentiate Your Product From the Competition?
Lella: I think there are many factors which the grow team has done right. It starts from small nuances of the product to customer experience and service like grow has among the best customer reviews on social media platforms. We didn't even do any marketing even now most of our customers are organic customers because they just love talking about grow. So that's one example of customer centricity and a decision that resulted in us being able to acquire users that are up even today. New user acquisition is organic which is phenomenal you don't see that in consumer internet products or infintech products such as grow.
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