Subscription Stories: True Tales from the Trenches cover image

Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+

Subscription Stories: True Tales from the Trenches

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Intro

This chapter examines the innovative strategies that fuel Walmart Plus, highlighting its focus on consumer engagement and value. It also discusses the importance of strategic partnerships in driving growth within the competitive subscription service market.

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