The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Scaling ServiceNow to $5BN in ARR | Leadership Lessons from Doug Leone, Frank Slootman and Bill McDermott | VC Value Add: Is it Real and Why the Worst VCs are "Seagull VCs"

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Optimizing Go-To-Market Strategies

This chapter explores strategies to enhance the effectiveness of go-to-market teams, focusing on identifying ideal customer profiles and the importance of hiring passionate team members. It discusses leadership transparency, decision-making speed, and the integration of customer insights into product development, using ServiceNow's growth as a case study. The chapter also emphasizes mentorship and the evolving expectations of young professionals in the startup landscape.

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