Tailoring Sales Strategies to Diverse Executive Personas

When it comes to attaining a consensus in a customer account and achieving the crucial “Collective Yes”, the greater the numbers on your side, the higher your chances of success. Today, Antonella O’Day joins Rachel to discuss the need to expand the depth and breadth of your presence in customer accounts, applying a multi-threaded approach in order to achieve top-down organizational agreement on your solution.

Here are some additional resources:

• Get MEDDICC Certified on Ascender!
• Achieving a Collective Yes | Ascender Course
• Navigating the Political Landscape | Ascender Course
• Building Rapport Through Virtual Channels | Ascender Course
• The Currency of Value | Ascender Article
• The Importance of Multi-Threaded Selling | Ascender Article
• Expanding the Sales Conversation | Podcast
• Talking to Other Departments | Podcast
• Staying Tethered to Customers | Podcast

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