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#157: Marketing with ChatGPT: lessons learned so far with Bryan Karas, CEO of Playbook Media

Business of Apps Podcast

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The Future of Marketing With AI

There's just a lot of interesting models coming out of the AI space right like I was listening to their CMO recently and they were talking about how they've upgraded their AI. We're going to see the ability to really run a more statistical analysis of, is this right thing to be showing to somebody or isn't it the right things to be showing? And that wouldn't have been possible without a right that only came about in the last six months.

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