On Branding & Marketing - Ep. 123
Next Level Human
00:00
The First Mistake That People Make When Starting a Brand
Most people get involved with this, they simply begin through their own experience. They have a particular language that they use to teach or think about their brand. And what they don't oftentimes realize is that by coming up with a name like kito shef, or palio girl, or at vicki, the vegan, anything like this, can pigeonhole you in a sense. For example, we as humans evolve and our brands evolve. We may not necessarily um in five years from now, or ten years to now, quito might not be a thing. So wouldn't it be better if we were more like a health shef dot com, or something like fit girl
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