How to Be a Successful Writer With GA4

The two primary metrics that I'm responsible for and we've kind of boiled it down to over the years is simply unique website visitors month to month and then MQLs. We also do a little bit of prospecting. So our sales team is active and trying to, you know, if there's gaps, start to fill that in. And again, we're small teams, small, small,small. But I think we'll see a lot more specialization, which I think will be a good thing, right? It just personal opinion is more satisfying to go deep on something than it is to go broad.

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