Zelnick Media Capital: Strauss Zelnick
Wisdom From The Top with Guy Raz
00:00
How I Built a Diversified Direct Marketing Company
When you bought time life and Lillian Vernon in 2003, they were both losing like $80 million a year. Why is it like when you buy companies losing $20 or $80 million? Well, it all depends on the price tag. We had an idea for building a diversified direct marketing company by buying both of them.
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