29min chapter

The Bridge to China cover image

Navigating the China-US business environment

The Bridge to China

CHAPTER

Navigating U.S.-China Business Dynamics

This chapter explores the intricate relationship between Chinese and U.S. companies amidst political tensions and trade challenges. It highlights the need for cooperative strategies while addressing the risks and cultural sensitivities involved in partnership decisions. The discussion underscores the ongoing outreach efforts and the importance of building personal relationships to foster trust in the business environment.

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