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Operationalizing and De-Risking Positioning, with Mike Grinberg

The Agency Profit Podcast

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Aligning Growth: The Power of Positioning Strategy

This chapter explores the intricate development of an aligned positioning strategy to mitigate client risks and enhance growth consulting discussions. It emphasizes redefining the Ideal Customer Profile (ICP) through a deeper understanding of clients' needs rather than merely job titles. Personal anecdotes illustrate how strategic language shifts can effectively reposition services and create compelling narratives that resonate with potential clients.

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