How to Pick a Domain Name for a Product?

If you cannot find a product, the next step is to build a website around that product. You know it starts with domain name and how it relates to that product. ideally i will try and get the exact docom for the phrase. I prefer having a dot calm over something like a a dot net, dot org, dot infor anything like that. Do you lot yor hyphens at all? Oh, no, i think they look kind of ugly, and you rarely see them so much ranking highly in in the search results.