Somebody's Gotta Win with Tara Palmeri cover image

DeSantis Enters His Flop Era

Somebody's Gotta Win with Tara Palmeri

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The Importance of Emotional Connection and Voter Justification

This chapter explores the significance of emotional connection in political campaigns, using examples from Obama and Trump. It emphasizes the importance of one-on-one interactions with voters in New Hampshire and reveals that voters often make decisions based on emotional connection rather than purely rational factors.

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