How Calm Built a $2B Media, Content Marketing, & YouTube SEO Empire
The Ross Simmonds Show
00:00
The Power of Emotion in Business
Every brand, every single business has an audience. Your audience is the people that you want to connect with and sell to. Emotion is one of the most powerful things in business. If you can tap into emotion, you can almost get anyone to do anything. I talk about how Masterclass has leveraged emotions on a storytelling level.
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