7: Cultural Constructs Are The Real Brand Opportunity
Unseen Unknown
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The Importance of Success in the United States
i think one of the very powerful conversations, it is very corse, specially in the americans like geist, is this idea of success. And what defind success? I think in the united states, it's very, very strongly correlated with wealth. But there's a lot of subjects to that, and it's very important to understand. It's incredible how you can very easily and almost cheaply, try and create the perception of a new social norm write that sweating is this huge tible. Let's just be clear, not norms, ecause norms are different. We're tlking about constracts, right? There's something interesting about the connection between time and
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