16min chapter

Enterprise Security Weekly (Audio) cover image

SIEM: Shakeup in Event Management - What's Happening in the SIEM market today? - Jason Shockey, Seth Goldhammer - ESW #377

Enterprise Security Weekly (Audio)

CHAPTER

Navigating Cybersecurity Trends and Terminology

This chapter addresses the challenges and changes in the cybersecurity vendor landscape, focusing on the impact of frequent rebranding on product clarity and market confusion. The discussion also highlights the importance of validation in monitoring systems and the evolving role of SIEM technology amid emerging trends. Additionally, it explores strategic marketing approaches for cybersecurity startups and the implications of investment in the competitive landscape.

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