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15min chapter
Finn-Auto-Gründer Maximilian Wühr (#714)
OMR Podcast
Marketingstrategie und Herausforderungen im Auto-Leasing
Diskussion über die Marketingstrategie eines Auto-Leasing-Start-ups mit Fokus auf eine breite Palette von Fahrzeugen und starkes Online-Marketing. Herausforderungen bezüglich Kundenbewertungen, Elektroauto-Nachfrage und Restwertabsicherung bei Auto-Rückgaben werden thematisiert.
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