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Richard Sander about Sowell and Racial Preferences in Admissions

The Genius of Thomas Sowell

CHAPTER

The Power of Political Misdirection

A lot of these techniques actually become more powerful as well because we've got a limited capacity in terms of how much information that we can process. And so this form of political misdirection is constantly being used now. Now I know that marketers use these techniques as well. A company will offer you something that they have no intention of you ever purchasing, but it makes the other thing that they really want you to buy sound that much more appealing. Stay with us. We'll be right back. What's your emergency? Okay, Impressive.

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