7min chapter

The Peter McCormack Show cover image

Dan Wootton on The Death of Mainstream Media - PMQ028

The Peter McCormack Show

CHAPTER

Wokeness and Brand Backlash

This chapter explores the effects of political correctness and 'woke' culture on brand marketing, highlighting how ideological messaging has alienated consumers. It also touches on personal experiences and the broader social landscape, reflecting on the potential for political reform and changes in consumer sentiment.

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