Mattia Fosci: The publisher’s dilemma in a first-party data world
Masters of Privacy
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The Importance of Context in Advertising
I'm doubtful that the performance that we see in the open web is genuine. There's just so much evidence of fraud or dodgy metrics, let's put it that way. As a data subject, I don't know ultimately who has control over my information and how long they are keeping it. All the chapter three GDPR rights are completely unenforceable. So the problem really lies in the open market lies with interoperability.
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