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RELOAD: Storytelling in Business with Nancy Duarte
What's Next! with Tiffani Bova
The Importance of Storytelling
A recent study by Edelman says that trust and CEOs is in an all-time low. Do you think that's an inability to tell the right story or it's just not coming off as authentic? I think it's lack of storytelling, to be honest, because if a story, what that means is, hi, Tiffany, I'm a likable person named Nancy. And like that's the basic structure of a story. If executives were telling stories that said, hi, I went through this really hard time, but I'm different from it, that builds their authenticity"
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