The Content Cocktail Hour cover image

A Playbook for the New Era of ABM with Kelly Hopping

The Content Cocktail Hour

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Optimizing Marketing and Sales Strategies for Demand-Based Customers

This chapter explores the key factors influencing the adoption of marketing and sales strategies for demand-based customers, stressing the importance of simplicity, data insights, and aligning marketing efforts with sales. It highlights the significance of creating a positive relationship with sales through strong brand support, targeted content, and strategic planning for both short-term results and long-term investments.

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