Shifting Tides in the Media Business with Axios’s Sara Fischer
People vs Algorithms
The Evolution of Revenue Streams in Media Companies
This chapter explores the shift towards subscription-based revenue over advertisements in media companies like The New York Times, emphasizing the strategic bundling of subscriptions and innovative distribution strategies to drive loyalty and increase subscriptions. It contrasts the success of bundling in different newspapers and discusses the challenges of adapting to the evolving media landscape, highlighting the importance of understanding target audiences and leveraging ancillary services.
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