19min chapter

People vs Algorithms cover image

Shifting Tides in the Media Business with Axios’s Sara Fischer

People vs Algorithms

CHAPTER

The Evolution of Revenue Streams in Media Companies

This chapter explores the shift towards subscription-based revenue over advertisements in media companies like The New York Times, emphasizing the strategic bundling of subscriptions and innovative distribution strategies to drive loyalty and increase subscriptions. It contrasts the success of bundling in different newspapers and discusses the challenges of adapting to the evolving media landscape, highlighting the importance of understanding target audiences and leveraging ancillary services.

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