Do You Want Your Brand to Stand for Fucking Excellence?

"If you can obsess over your own skill set the way an och pronur, like somebody like me, obsesses over the fucking business ro, you're going to fuck an runo," he says. "That's how you build the equivalent of of a iconic brand out of your own human self." 'Your body, your mind, who you are, how you sound, what you talk, that's a brand to everybody else,' adds Telasso.