The Psychology of Financial Advice

I'm always very interested in the psychology of where people are at when they get to the point where they know they need to speak to an advisor. What do you think people are looking for when they approach an advisor and I know that sounds like a really stupid question well obviously they're looking for financial advice. So I'm trying to help the public and at the same time with a little bit of a sub subliminal head on trying to help my fellow advisors too. Yeah I know that that makes sense that'll be very useful information I'm certain. Okay well a lot of the personal work I do is on complex pensions so some people feel agreed that they even need to come and seek