Starbucks with Connie Birdsall
A Change of Brand
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Lippencott and Starbuck's Brand Refresh
Starbuck's was going through an internal brand refresh in preparation for their fortieth anniversary. They invited lip ancott to share their work and discuss how they could help. An unlikely cas study helped her win the work. "We shared a lot of the work that we had done with wilmart," she says.
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