This chapter explores the unexpected partnership between Liquid Death and Van Leuen, resulting in a quirky hot fudge sundae flavored sparkling water that epitomizes the trend of offbeat brand collaborations. It also highlights the resurgence of cassette tapes in popular culture, driven by nostalgia and contemporary artists appealing to younger audiences. The discussion touches on marketing strategies, the 'halo effect' of brand partnerships, and humorous examples of other unusual products while reflecting on authenticity in modern marketing.
Episode 387: Neal and Toby chat about the big executive change between two powerhouse companies with Starbucks stealing Chipotle’s CEO. Can the new guy turn the coffee shop around? Then, a wind turbine blade falls and washes up ashore in Nantucket that sets the wind energy business in a tailspin. Next, Indonesia is nearing its costly relocation of its capital, but not without many challenges along the way. Also, job hunters are using AI to find jobs but are running into a big problem…AI. Meanwhile, food brands are looking for partnerships that are way outside their comfort zone, hoping consumers are as adventurous as they are. Lastly, a retro resurgence of cassette tapes powered by Gen Z.
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00:00 - Most Shazam’d song in a day
2:30 - Starbucks poaches Chipotle CEO
7:00 - Nantucket wind woes
10:50 - Indonesia’s new capital
17:10 - AI resumes flood the job market
21:10 - Wild food mashups
25:20 - Cassette tape comeback
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