"I had to recognize that dream of virality wasn't even really mine. It was just there because i was just on social media, and thite was the promise of social media," she says. "Emaling is one of my primary languages with my audience more than anything." She adds: "Even if they don't buy anything for me, even if they read that and they're like, 'i'm so glad i got that inn box in my box'"

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