RV E10 - C-Suite Alignment, "Arguments" Against Self Reported Attribution, and More... | Best of TikTok Live
GTM Live
00:00
Using Self-Reported Attribution in B2B Marketing
Self-reported attribution provides a data point that most companies simply do not get right now. It's why all marketing strategies look so homogenous and it's why no B2B companies are significantly innovating out there because their measurement system prevents them from doing anything innovative.
Transcript
Play full episode
