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How to Write Copy That Sells In 2.5 Hours Flat | w/Kris Jones

The Art of Online Business

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My Proven Method Takes the Guesswork Out of Retirement Planning

So many people myself included have this like okay when I'm if I'm ready to write copy it's like this block like okay I know I need to write start off with the hero the problem the hero is my audience you know and then go through that can you give sort of off top your head like an example oh for sure for sure yeah so there's a retirement planner that I work with and his story now this is the shortest story ever ever written but you'll hear that it contains all the components of a compelling story. He would say or write on his website or on social media many people over 50 worry that their money won't last them through retirement that’s their hero problem

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