The Rolex Effect
Antiques Roadshow Detours
00:00
The Emotional Journey of Buying a Rolex for Your 40th Birthday
The videos are weirdly captivating. I find myself wanting a Rolex now, which if you would ask me a week ago, I'd be like, these people are all nuts and I can't believe this is a thing. And now I kind of want one. Welcome to the club. In my personal favorite video, Evan walks us through the entire emotional journey of buying a Rolex for his 40th birthday. If you have a watch you love, love it. Don't let anyone diminish that. New watches are going to come out on that.
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