How to Sell the Right Products. Plus: How to Think About High-SKU Businesses.
Ecommerce Playbook: Numbers, Struggles & Growth
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Using Machine Learning to Build a Successful Ad Account
I think one of the things to really avoid here is in many ways, I think some of the like advantage plus narrative that's coming out of Facebook right now. And it may or may not be what you as a business plan for from an inventory standpoint. Those are data points that Facebook doesn't have about your business. So you can't assume them to make strategic allocations,. Even in a really sophisticated machine learning model to those things that it doesn't know.
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