BDTP. Virality & Word of Mouth with Gaurav Vohra
UI Breakfast: UI/UX Design and Product Strategy
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The Price Breakpoint Between a B2C and B2B Product
Is there a certain price point where you should just abandon all the hopes of becoming viral, and that probably means like this sort of price breakpoint between a B2C and B2B? I honestly think that there are incredibly expensive products that are incredibly viral. There's a virality component of word of mouth from company to company. So I don't know that there is a break point after which point virality does not work.
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