Introduction

In 2012, Uber was a year old and starting to attract a lot of attention. Founder Travis Kalanick said that Uber is efficiency with elegance on top. Their choice to designate their workforce as independent contractors allows them to limit legal and financial obligations to their drivers. You might think Uber's evasion of these responsibilities is simply heartless greed. But it is also the result of a logic where efficiency is valued above all else,. Even above the deeper needs of human beings.