The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

187: Jon Picoult, Why customer experience matters

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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Watermark Consulting - Is Client Satisfaction the Right Objective?

If you want to derive competitive advantage, strategic advantage, economic advantage, from the experience that you deliver, it is not enough to merely satisfy your clients. You needt leave an indelible impression in their heads,. That's going to make them want to work with you again and want to tell others about you, to rave about you.

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