How to Write a Screenplay

"You should know the rules and then break them," he says. "I always talk about story ideas in this way": Come up with five different ideas, names for characters. The Incredibles' beta theme is Gazer beam. Froszone. Dynamo." You can see that whole Pixar process: Like a bunch of super smart creative people just pouring over something and adding to it,. And there were probably 500 names and they went over it.