How to Create an Experience for the Threpid First Visitor

#016 Have you ever wanted to join a club but never felt like you fit in? Like, there's an in crowd, outfits, and a lingo you don't know? Maybe the members of the group even exhibit an intimidating level of physical fitness? That sort of thing could make a person feel unwelcome—but what if you took that feeling and used it as an opportunity to create something new and different? And along the way, you found that there were lots of other people just like you? That is exactly what Kelly Roberts did with the Badass Lady Gang, a running community for ladies who don't identify as runners. Kelly has intentionally designed her community as, well, a community first and a workout second—one that's confronting the constricting stereotypes of what a "runner" should be. Come for Tony's yoga studio story, and stay for the badass-ness that is Kelly and her awesome community.

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