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111: Anthony Pierri - How to make Elevator Pitches for B2B Products

PRODUCTEA with Leah, Growth & Senior Leadership

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Crafting B2B Elevator Pitches

This chapter delves into the intricacies of developing effective elevator pitches for B2B products, highlighting the distinction between outcomes and functionalities. It also addresses the challenge of product positioning and offers frameworks to enhance branding and messaging as businesses grow their product lines.

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