Authenticity starts with being real and down to earth. People are not always going to like what they hear from you when you become authentic. Being authentic is going to give you a dedicated audience of at least half the people. You're not worried about watering it down for those 50 that'r never going tocay about you no matter what. Living with a clear conscience is a very, very important thing developing your authentic self.
Authenticity is essential for success and happiness. Whether it's business or life, people are drawn to what's real. In this episode, Andy Frisella explains the benefits of being yourself and tells you how to become cool with who you are.