The Iconic Journey of the Rubik's Cube

This chapter explores the rich history of the Rubik's Cube, from its invention by Hungarian architect Erno Rubik in 1974 to its explosive popularity in the 1980s. The speakers share personal anecdotes reflecting on their experiences with the puzzle and discuss the marketing challenges faced by Rubik and the eventual success achieved through innovative strategies. The chapter highlights the cultural significance of the cube, its accolades, and even the physical challenges faced by dedicated solvers, showcasing its enduring legacy.