#134 - Optimizing for connections and completions in your cold calls (Ryan Reisert, Student of Sales, Principal @ Reisert Consulting)
30 Minutes to President's Club | No-Nonsense Sales
00:00
Cold Calling
When you're kicking off a demo, usually this goes one of two ways. You might hate the demo, you might like it and decide you want to learn more. If that's the case, typically what folks will do next is a BRC. And you are priming them upfront that the outcome you are looking for from this call is to have a scheduled meeting with them. Most people think about a permission based opener of like, hey, do you have time to talk? Sure. I'll give you 30 seconds. Well, 30 seconds is enough to actually set that stage. That's the outcome we want from cold calling. You are seeding. I want to set a meeting
Play episode from 27:30
Transcript
