48 - inhouse vs. consultancy with Reid Schlegel
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Evolving Qualitative Research in Design
This chapter delves into the significance of qualitative research in product development, sharing insights from the hosts' experiences with varying research methods and team dynamics. The conversation emphasizes the importance of specialization versus multidisciplinary skills within design, critiquing the notion that all designers must embody multiple roles. Additionally, it reflects on the historical evolution of design and how the collaboration between in-house teams and consultants shapes contemporary design practices.
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